Owned brands
Every brand on this site is one we own and operate ourselves. None of them is a client account run on someone else's behalf.
Canadian brand & commerce company
Where brand building meets commercial execution.
Alpha Northline Global develops and operates consumer brands across marketplaces, direct ecommerce and selected distribution channels.
What we do
One connected line of work, start to restock.
A brand is not handed over at launch. The same team carries it from the first sample to the hundredth reorder, so what is learned in one stage is still in the room during the next.
Develop
Name, positioning, range and packaging, until there is something worth making.
Source
Suppliers, samples, materials and cost, tested before a first run is committed.
Launch
Catalogue data, photography, listings and compliance for the channel it sells on.
Operate
Stock, fulfilment, pricing, returns and customer questions, week after week.
Capabilities
Product work kept in one place.
Development, sourcing, launch and day to day operation sit with the same team. Nothing is handed to an agency at the point where it becomes difficult.
That is what keeps a decision made at the sample stage still visible at the hundredth reorder, and what makes a problem in one stage answerable in the next.
Marketplace operations
Listings, catalogue data, inventory and customer service are run in house on the marketplaces each brand sells on.
Direct ecommerce
Each brand keeps its own storefront, so the customer relationship stays with the brand rather than being rented from a platform.
Operating model
The people who choose the product are the people who answer for how it sells.
Develop
Name, positioning, range and packaging, until there is something worth making.
Source
Suppliers, samples, materials and cost, tested before a first run is committed.
Launch
Catalogue data, photography, listings and compliance for the channel it sells on.
Operate
Stock, fulfilment, pricing, returns and customer questions, week after week.
Brand owners, manufacturers, buyers and suppliers
Tell us what you have and what you need. You will get a direct answer.