Owned brands
Every brand on this site is one we own and operate ourselves. None of them is a client account run on someone else's behalf.
Brands · Commerce · SaaS & Digital Systems
Where brand building, digital systems and commercial execution come together.
Alpha Northline Global builds and operates consumer brands, develops web applications and business systems, and supports companies with the digital infrastructure required to operate and grow.
What we do
One connected line of work, start to restock.
A brand is not handed over at launch. The same team carries it from the first sample to the hundredth reorder, so what is learned in one stage is still in the room during the next.
Develop
Name, positioning, range and packaging, until there is something worth making.
Source
Suppliers, samples, materials and cost, tested before a first run is committed.
Launch
Catalogue data, photography, listings and compliance for the channel it sells on.
Operate
Stock, fulfilment, pricing, returns and customer questions, week after week.
Capabilities
Product work kept in one place.
Development, sourcing, launch and day to day operation sit with the same team. Nothing is handed to an agency at the point where it becomes difficult.
That is what keeps a decision made at the sample stage still visible at the hundredth reorder, and what makes a problem in one stage answerable in the next.
Marketplace operations
Listings, catalogue data, inventory and customer service are run in house on the marketplaces each brand sells on.
Direct ecommerce
Each brand keeps its own storefront, so the customer relationship stays with the brand rather than being rented from a platform.
Operating model
The people who choose the product are the people who answer for how it sells.
Develop
Name, positioning, range and packaging, until there is something worth making.
Source
Suppliers, samples, materials and cost, tested before a first run is committed.
Launch
Catalogue data, photography, listings and compliance for the channel it sells on.
Operate
Stock, fulfilment, pricing, returns and customer questions, week after week.
SaaS & digital systems
Business systems built around how companies actually work.
We design and develop web-based platforms, dashboards, CRM systems and digital applications for our own ventures and selected businesses. The focus is practical: centralize information, simplify workflows, improve visibility and replace disconnected processes with systems built around the operation.
Custom web applicationsCRM and sales systemsBusiness dashboardsWeb app based websitesCustom CMS platformsB2B portalsCustomer portalsInternal management systemsWorkflow and process systems
Building or replacing a business system?
Reflaxis commerce & operations platform
A platform built for one of our own ventures.
A custom B2B and B2C eyewear platform supporting product management, inventory, customer accounts, wholesale workflows, ecommerce and business operations.
All Med Canada
A healthcare-focused digital development project.
A web application, mobile application ecosystem and supporting administrative systems.
Business web app dashboards
Centralized management in the browser.
Custom browser-based dashboards for companies requiring centralized management of customers, projects, operations, reporting, inventory or internal workflows.
CRM dashboards for SMEs
A focused alternative to an oversized platform.
Purpose-built CRM systems for small and mid-sized businesses that need a focused alternative to oversized generic CRM platforms.
Small business digital support
A stronger digital foundation for growing businesses.
For businesses that do not require a large custom software project, Alpha Northline Global provides practical support to establish and improve the digital systems needed to operate professionally online.
Business website developmentEcommerce setupOnline business presenceCRM setupCustomer enquiry systemsBusiness dashboardsMarketplace readinessWebsite CMSProcess digitizationDigital business infrastructure
Brand owners, manufacturers, buyers and suppliers
Tell us what you have and what you need. You will get a direct answer.